How did the Control Tower support Ineos at its first car launch?
INEOS Group turned Jim Ratcliffe's 2017 vision into reality, creating the uncompromising Grenadier 4x4 with ECC's 100 years old transportation expertise. Together, we mastered complex automotive supply chains to achieve flexible operations.
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How it all started?
The vision of INEOS Group
Jim Ratcliffe, the visionary behind INEOS, had a vision. He envisioned creating a robust off-road vehicle — an Uncompromising 4x4 Grenadier. This dream led to the founding of INEOS Automotive. Turning this vision into reality required more than just ambition; it needed a team and partners who could navigate the complex world of automotive supply chains.
The beginning of a partnership
Our common journey began in June 2021 during the prototype testing and interior model reveal stages. INEOS was searching for experienced and creative control tower partners. ECC's Control Tower, grounded on over 100 years of transportation experience, provided the expertise, flexibility, and all-around support Ineos needed.

Overcoming challenges together
As INEOS Automotive moved forward with the Grenadier project, it faced several challenges.
- Complex Supply Chains: Automotive supply chains are inherently complex.
- Start-up phase: It needed a new ecosystem of suppliers, systems, and processes.
- Existing infrastructure: INEOS acquired an existing automotive plant in Hambach, France, which created opportunities but also infrastructure constraints.
Seamless transition
One of the significant turning points came when INEOS' previous transport provider suddenly stepped down. We needed to establish a transport operation and a control tower overnight. We rose to the occasion in this critical moment, bringing transportation expertise and innovative solutions.
Sr. Mgr. Supply Chain Engineering & Customs at Ineos
Operations
Building a successful supply chain
Our involvement went beyond transportation. We supported a network design to implement fixed routes, lead times, routings, and transportation modes. We also co-designed (customs) processes, provided consultancy, established execution of various modes of transport (road, ocean, air), and created data dashboards to ensure smooth operations and cost control.
‘’We value the expertise of ECC and its control tower. In my eyes, they do a really good job. (...) The strong advantage of ECC's Control Tower is the package of the various elements which we need for operational service and transportation."
- Björn Ibach, Sr. Mgr. Supply Chain Engineering & Customs at Ineos
Team and Operations
Dedicated team
ECC established a planning and logistics engineering team in the INEOS office in Porto to facilitate communication and integration. Our working operations ran from 5 a.m. to 10 p.m., with Saturday coverage, ensuring that the dynamic supply chain needs were met and supervised on time.
‘’It was unique that ECC was willing to set up operations so closely to our teams.’’ - Björn Ibach, Sr. Mgr. Supply Chain Engineering & Customs at Ineos
Customized systems
We customized our systems to work seamlessly with INEOS, such as Power BI dashboards and the Control Tower portal. This provided digital flexibility and insight into costs, transparency, visibility, and a baseline for easy communication.
’We find solutions to possible problems via daily communication. That's the key to this cooperation.'' - Fredrik Karlsson,
Head of Supply Chain Management, Ineos
Operational flexibility
We prioritize flexibility and adaptability, which are crucial for managing INEOS's fluctuating production and supply chain needs.
‘’Flexibility and adaptability were always the key to our cooperation. Also, the focus on cost awareness and cost improvement was really helpful." - Fredrik Karlsson, Head of Supply Chain Management, Ineos
ECC also took over processes such as carrier billing, claim processing, and reporting, showing the versatility of the services.
"We have outsourced all of our carrier billing processes to ECC, which is a huge workload." - Björn Ibach, Sr. Mgr. Supply Chain Engineering & Customs at Ineos
Success and future focus
Achieving success and looking ahead
With our support, INEOS Automotive produced its first Grenadier (Series Production) within three years. Currently, ECC’s Control Tower remains the leading company responsible for all inbound supply chain operations to Production Plant Hambach. The next step is to focus on CO2 reduction and more.
"ECC provides pragmatic solutions. So, it's not a very complicated process with ECC to find solutions that work for both of us. We don't have the time to spend days and weeks solving our issues, and we need fast solutions and out-of-the-box thinking. ECC provides just that.’’ - Björn Ibach, Sr. Mgr. Supply Chain Engineering & Customs at Ineos
Conclusion
The partnership between INEOS Automotive and Ewals Cargo Care has been a success story of flexibility, adaptability, and comprehensive support. Our expertise in managing complex supply chains and providing tailored solutions has supported INEOS in achieving its ambitious goals and continuing to grow in the automotive industry.
Why INEOS chose ECC’s Control Tower:
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Expertise within Logistics
Practical expertise stems from 100+ year-old transportation background. -
IT Engineering Support
Using the end-to-end (order to cash) ECC TMS and customized reporting & dashboards to achieve control & visibility. -
Flexibility and Adaptability
Direct communication lines with the decision-makers allowed flexibility and adaptability. -
Pragmatic Solutions
We provided fast, out-of-the-box solutions suited for the start-up phase. -
Own Fleet
Our access to 4000+ trailers is an additional backup and carrier possibility.
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